This Month's Premium Insider's Content
Speak To Your Client’s Subconscious To Be More Persuasive.

Speak To Your Client's Subconscious To Be More Persuasive.

And here you go again… You’ve already gone through all of the facts, all of the statistics, the demographics… Everything you can think of… And way more than once. You know that this house is the BEST option they will get in this market. And not to make this about you, but WTH? You are the expert, you know the market, and you’ve done a ton of work. This is it… If they want to buy, this is the top of the hill. But they just aren’t taking you seriously. If you’ve had this happen, which I am sure you have ...

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The Good, The Bad & The Useless – Negotiating With Sandra Rinomato

The Good, The Bad & The Useless - Negotiating With Sandra Rinomato

This video edition of The Good, The Bad and The Useless covers a quick negotiation that Sandra Rinomano from Property Virgins conducted between her clients (the buyers) and a seller. The three key points we deal with in this episode are the Anchoring and Adjustment Heuristic, an error in concessions and the way in which she helps guide the inexperienced couple through the process. As you will see in the video, Sandra leaves much to be desired here... Now if you do any negotiating at all (which we both know you do), you HAVE TO SEE THIS!!!! Theres much to learn ...

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Be Strategic and Prepare Yourself For Your Meetings

Taking Control Of Your Pre-Meeting Moods & States...

Now that you have a full understanding of the effects that moods place upon your thought processes, I think that you’d agree with me when I say that "mood-management is a key to your own success." Look, when you are out in the field, you are continually… exhaustingly… perpetually deploying impression-management strategies. Because of this fact (whether you’ll openly admit this or not), it is imperative that you work with a mind that is as clear as possible. Think about it, trying to “sink” up with a client who is chipper and animated while you're melancholy or angry, may be a ...

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Anger and any other strong emotions control the way our brain responds

Reading Your Client's Mood Is More Important Than You Think...

Have you ever noticed that when you're depressed, pretty much everything else seems depressing? You may look at a couple, happily walking down the street, and all you are thinking about is how they are eventually going to get into an argument and break up... Or how they will eventually cheat on each other and end the relationship. Or maybe you are watching your children play and rather than thinking about how wonderful it is that they are happy, all you can think about is how sad it is that they will eventually grow up and leave the nest... This ...

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Speak To Your Client’s Subconscious To Be More Persuasive.

November 12, 2010
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And here you go again… You’ve already gone through all of the facts, all of the statistics, the demographics… Everything you can think of… And way more than once. You know that this house is the BEST option they will get in this market. And not to make this about you, but WTH? You are [...]

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If You Only Had One Word To Get You Past “NO.”

November 11, 2010
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Effectively persuading prospects or clients to cooperate with you can pose an almost infinite number of possible strategies. Sometimes the most successful route to take is also the simplest. Stick with me here and I am sure you’ll be happy you did… In 1954, a social psychologist by the name of James Olds worked in [...]

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Every Agent Should Know This! Improve Your Mental Performance!

November 11, 2010
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Effective and strategic communication is a lot more than simply choosing the right words.  Being persuasive, forming the right communication strategies and speaking effectively are just a few of the things necessary for you to communicate effectively as a Real Estate Agent. One very important component that is often overlooked is mental energy reserves. This [...]

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Reading Your Client’s Like an Open Book – 3 of 3

November 11, 2010
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If you are going to effectively communicate with your P/C, it is imperative that you ensure they are both hearing and understanding the things you are saying. Now you already know why it is so difficult (challenging) for THEM to do that. Likewise, it also difficult for you to ENSURE this as well. You see, [...]

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Reading Your Client’s Like an Open Book – 2 of 3

November 11, 2010
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Recalling from the previous post, due to the harsh realities of the world in which we evolved; and the undeniable necessity to have a mentally stable “human” to survive it, we now have a mind that can ward off negative emotion by using our Psychological Immune System. This is an important “piece” in the persuasion [...]

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Reading Your Client’s Like an Open Book – 1 of 3

November 11, 2010
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Much of the information we’ve been learning about in my posts has been geared toward helping you to more accurately and effectively CONVEY the content of your thoughts. An incredibly important part of that lies in working within the attentional process of your P/C. This is so that you can ensure that they are receiving, understanding [...]

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